• June 9-11, 2026 | Barcelona, Spain
Meet Upside at
Agentic AI on Shoptalk 2026
Your buyer journeys involve dozens of touchpoints. Your pricing logic has 200 rules. Your catalog spans 14 markets, 6 languages, and 3 ERPs. And your team is still doing it manually — because every platform you've evaluated hits the same ceiling. Standard AI tools were built for standard problems. Yours aren't standard.
You've looked at AI tools. None of them fit.
You didn’t ask for too much. Your pricing has 300 rules and a decade of exceptions. Your buyers operate across three procurement systems. Your catalog lives in four places and matches in none of them. And every AI platform you've evaluated assumed away exactly the part that matters most to you. This is the gap that almost every complex B2B business hits when they try to implement AI: the tools are real, the potential is real - but the fit isn't. This is were we come to help.
Conference Discussion Topics
Areas to explore at Shoptalk
Agentic AI for Complex B2B Operations
How AI agents can take over the high-friction, rule-heavy operations that have resisted automation — from multi-step procurement workflows to cross-market catalog management.
Implementing AI When Your Stack Isn't Clean
What a realistic AI implementation looks like for businesses with legacy ERPs, custom integrations, and decade-old data — and why starting with the hard cases beats waiting for perfect infrastructure.
Agentic Commerce Workflows
Beyond copilots and recommendations — what it looks like when AI agents own an entire commerce operation end to end. From intake to fulfillment, from exception handling to escalation logic, we explore how enterprises are deploying agents that don't wait for instructions, but act on context, rules, and outcomes.
Team Presence
Connect with Our Representative
Schedule a personal meeting during the conference to explore how we can help expand your e-commerce capabilities through innovative digital solutions.
Enterprise-Ready Agentic AI Platform for E-Commerce
Enthusiast is a self-hosted, open-source platform that allows businesses to deploy Agentic AI—autonomous, task-driven AI agents—for customer support, product discovery, content generation, and internal knowledge access. Built for e-commerce teams and developers who need speed, control, and precision.
Discover What You Can Build
Meet Upside at Shoptalk Europe 2026
Elevate your e-commerce experience at Barcelona's’s premier industry event. Connect with our team of experts and gain insights into cutting-edge solutions.