Introducing Enthusiast: your Open Source AI tool for E-Commerce
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Introducing Enthusiast: your Open Source AI tool for E-Commerce
We’re excited to announce the launch of Enthusiast, an open-source AI tool designed to supercharge e-commerce operations. After years of experience building AI-enabled tools for e-commerce, we’ve distilled our learnings into Enthusiast, a flexible and powerful solution designed to meet the unique challenges of the industry.
What Is Enthusiast?
Enthusiast is an open-source AI platform that connects to your e-commerce stack, learning from your product catalog to deliver insights and functionality that make your workflows smarter and more efficient. It pulls information directly from your systems and transforms it into actionable answers to your queries, whether you’re looking up product details, handling customer support, or creating content.
What Can Enthusiast Do?
Here are just a few of the ways you can use Enthusiast to make your business more efficient:
Customer Support
Automate or semi-automate responses to customer questions by leveraging your product data. Enthusiast makes it easy to provide accurate, instant answers.
Internal Knowledge Base
For companies with complex product catalogs, Enthusiast empowers sales teams with quick, detailed access to product information, enhancing both speed and accuracy.
Content Creation
Generate newsletters, blog posts, ads, and other marketing content at scale. With Enthusiast, you have a marketer on your team from day one.
Product Recommendations
Use natural, free-form questions to ask about products that meet specific criteria, and Enthusiast will suggest the best options from your catalog.
Content Moderation and Validation
Automatically validate documents created by your team, such as sales proposals, to ensure accuracy and maintain integrity.
Of course, these are just the beginning. Enthusiast offers a robust set of tools to help you build custom solutions tailored to your needs.
Why Choose Enthusiast?
Open Source and Customizable
Enthusiast is fully open source, allowing you to tweak and customize it to fit your business requirements perfectly.
Support for Cloud-Based and Self-Hosted Language Models
Enthusiast is designed to work with a variety of language models, giving you the flexibility to choose the best option for your requirements. You can use SaaS-based models for convenience or deploy private models like LLaMA within your own infrastructure, ensuring enhanced security and data control.
Get Started with Enthusiast
We invite developers, e-commerce enthusiasts, and open-source contributors to explore what Enthusiast can do. Whether you’re looking to optimize internal operations, improve customer experiences, or innovate within your e-commerce stack, Enthusiast offers a solid foundation to build upon.
Explore More Blog Posts
How to Integrate Enthusiast to Medusa's E-commerce Backend: A Complete Guide
If your team runs an e-commerce store on Medusa, you already have a strong foundation — modular architecture, flexibility, and full control over your product data.
David Herbert
Migrating an ERP-Driven Storefront to Solidus Using a Message-Broker Architecture
Modern e-commerce platforms increasingly rely on modular, API-driven components. ERPs… do not. They are deterministic, slow-moving systems built around the idea that consistency matters more than speed.
Mateusz Porębski
Automating Purchase Orders in E-Commerce: How Agentic AI Handles Unstructured Input
In an era of connected e-commerce, it’s easy to assume that every order flows cleanly through APIs or online checkouts. The reality, however, may be very different, especially in industries where B2B and wholesale operations still rely on unstructured, offline, or legacy input formats.
Kasia Ryniak