Open Source
17 Feb 2025

Introducing Enthusiast: your Open Source AI tool for E-Commerce

Introducing Enthusiast: your Open Source AI tool for E-Commerce

author imageRafał Cymerys

Night Mode

cover image

Introducing Enthusiast: your Open Source AI tool for E-Commerce

We’re excited to announce the launch of Enthusiast, an open-source AI tool designed to supercharge e-commerce operations. After years of experience building AI-enabled tools for e-commerce, we’ve distilled our learnings into Enthusiast, a flexible and powerful solution designed to meet the unique challenges of the industry.

What Is Enthusiast?

Enthusiast is an open-source AI platform that connects to your e-commerce stack, learning from your product catalog to deliver insights and functionality that make your workflows smarter and more efficient. It pulls information directly from your systems and transforms it into actionable answers to your queries, whether you’re looking up product details, handling customer support, or creating content.

What Can Enthusiast Do?

Here are just a few of the ways you can use Enthusiast to make your business more efficient:

Customer Support

Automate or semi-automate responses to customer questions by leveraging your product data. Enthusiast makes it easy to provide accurate, instant answers.

Internal Knowledge Base

For companies with complex product catalogs, Enthusiast empowers sales teams with quick, detailed access to product information, enhancing both speed and accuracy.

Content Creation

Generate newsletters, blog posts, ads, and other marketing content at scale. With Enthusiast, you have a marketer on your team from day one.

Product Recommendations

Use natural, free-form questions to ask about products that meet specific criteria, and Enthusiast will suggest the best options from your catalog.

Content Moderation and Validation

Automatically validate documents created by your team, such as sales proposals, to ensure accuracy and maintain integrity.

Of course, these are just the beginning. Enthusiast offers a robust set of tools to help you build custom solutions tailored to your needs.

Why Choose Enthusiast?

Open Source and Customizable

Enthusiast is fully open source, allowing you to tweak and customize it to fit your business requirements perfectly.

Support for Cloud-Based and Self-Hosted Language Models

Enthusiast is designed to work with a variety of language models, giving you the flexibility to choose the best option for your requirements. You can use SaaS-based models for convenience or deploy private models like LLaMA within your own infrastructure, ensuring enhanced security and data control.

Get Started with Enthusiast

We invite developers, e-commerce enthusiasts, and open-source contributors to explore what Enthusiast can do. Whether you’re looking to optimize internal operations, improve customer experiences, or innovate within your e-commerce stack, Enthusiast offers a solid foundation to build upon.

Explore More Blog Posts

cover image
Insights
19 Oct 2025

Building AI-Ready Data Platforms: From Infrastructure to Intelligence

Every leader today is expected to have an AI strategy. Yet behind the impressive demos and pilot projects, the truth is that most organisations are not ready for AI. In fact, in recent conversations with CTOs, Heads of Data, and engineering directors across industries, from finance to retail to research, the same story repeats:

author imageKasia Ryniak
cover image
Open Source
25 Aug 2025

How to Build a Self-Correcting Agent for Product Search Using Enthusiast

Shopify just launched AI agents that let shoppers search, explore, and purchase using natural language.

author imageRafał Cymerys
cover image
Insights
18 Aug 2025

White Paper: Agentic Commerce and the Retail Transformation Ahead

Retail is on the cusp of its next major transformation. Advances in large‐language models (LLMs), multimodal generative AI and seamless integration frameworks have enabled a new paradigm: agentic commerce.

author imageKasia Ryniak